Pimp my "Whatever"

Is anyone else disgusted by the use of the word "pimp" when it comes to advertising? It seems to be everywhere. It started with "pimp my car" and has moved on to "pimp my burger, pimp my candy bar, pimp my .........." . Do ad agencies not think about what this word really means? Pimping is the sale of women to other men, usually in conjunction with physical abuse to "keep them in line". Why would you want to associate your product with something so offensive?
Yeah, I know, perhaps I should lighten up. After all, it is just a phrase and doesn't really "mean" anything. Perhaps you might want to try it out in a few more situations. You get to grandmas' house for dinner and she says, "Oh, wait til you see how I pimped out the thanksgiving dinner!" Would you think grandma had lost it? Or your daughter gets ready to go out on a date and says her boyfriend is picking her up in his new "pimped out" car. Would this make any parent feel warm and fuzzy? Actually, I am surprised that I haven't seen an ad for a "pimped out Christmas tree". Maybe the ad agencies do realize that this word has another connotation that isn't so nice. It certainly got a rise out of the media when someone used it about Chelsea Clinton and Hillary's election campaign.

So I have decided that every time I see this phrase used in advertising, that I am going to write the company responsible and let them know that as a consumer, I am offended by their choice of words. It isn't much, but it will make me feel better.